
Real Estate Media Mistakes
That Are Costing You Buyers
In the Treasure Coast market — from Vero Beach in Indian River County to Port St. Lucie and Stuart in Martin County — buyers have more listings than ever to scroll through. The difference between “click” and “scroll past” often comes down to how your property is presented online.
At Pink Pearl, we’ve photographed of homes for realtors across Indian River, St. Lucie, and Martin Counties, and we see the same costly mistakes pop up again and again. If you’re making any of these, you could be losing buyers before they ever set foot in the home.
1. Poor Lighting
Dark, shadowy rooms make homes feel smaller and less inviting.
How To Fix It: Schedule photography for the brightest time of day, open blinds, and turn on all lights. Professional editing can also balance tones for that crisp, airy look buyers love.
2. Wrong Angles and Composition
Shooting too close to walls, cutting off parts of a room, or using a lens that distorts the space can turn buyers off.
How To Fix It: A professional photographer knows how to capture each room’s best angle while showing its true proportions.
3. Overediting (or Underediting)
Overly brightened skies, unnatural colors, or heavy filters make photos look fake — while raw, unedited shots can feel dull and lifeless.
How To Fix It: Aim for realistic, polished edits that enhance the home without misrepresenting it.
4. Skipping Aerial or Lifestyle Shots
If you’re selling a waterfront property, golf course home, or neighborhood with amenities, buyers want to see more than just the interior.
How To Fix It: Incorporate drone aerials and lifestyle photos to showcase the location, proximity to beaches, and outdoor living spaces.
5. Not Using Virtual Tours
Out-of-town buyers are common in the Treasure Coast. Without a virtual tour, they may skip your listing altogether.
How To Fix It: Offer 3D or video walkthroughs so buyers can explore remotely — a must-have in our competitive market.
At Pink Pearl, we eliminate these pitfalls with a full-service approach: professional lighting, expert composition, true-to-life editing, aerial photography, lifestyle imagery, and virtual tours — all delivered in 24 hours.
When you work with us, you get more than photos. You get a marketing partner who helps you stand out, attract more buyers, and close faster.
Serving Indian River County, St. Lucie County, and Martin County, Pink Pearl delivers photography that helps you sell more homes and win more listings.
Call today or book your shoot online to make your next listing impossible to scroll past.